The Canadian government is banning the use of the words "light" and "mild" in cigarette brand names. These names are just more in the long line of tobacco company lies and deception. And unfortunately they're probably still engaged in misleading the public wherever they think that they can get away with it.

Are they up to the warning labels with lung disease pictures on them? Oh wow I think they are, huh I haven't been to Canada in awhile.

http://www.smoke-free.ca/warnings/Canada-warnings.htm

who wasn't aware that light cigs are harmful? They're still cigarettes right? This stuff just makes me laugh anymore.
Has anyone really been in the dark about fags for the past 20 years? Is inhaling fire into the lungs ever a good thing? It's been a well known subject for quite some time that light cigs are not any better for you than regulars. Sure the tabacco companies are assholes, but there is obviously still a market for their product. As long as it's a legal product people should have a choice in the matter.

I actually thought light cigarettes were good for me just like light beer.

But seriously though, I didn't know they were just as harmful tit for tat, ultra light for regular.